Less Fear Better Health is a daily blog on important health information that affect our daily lives. Less Fear Better Health is brought to you by Vessel Work Inc., a 501c3 nonprofit based in Cleveland, Ohio.
Vessel Work is dedicated to supporting and advancing the health and wellness of the medically underserved. Our organization specializes in using focus groups of low-income African Americans and Hispanics to create culturally competent health outreach campaigns. Our goal is to improve the health of individuals and communities by transforming health care through education, multimedia storytelling, and networking.
Vessel Work emerged from a unique collaboration with Public Health Television (PHTV, Inc.). These two organizations worked together on five grants funded by the National Cancer Institute and performed in collaboration with the Case Comprehensive Cancer Center at Case Western Reserve University. These grants led to the creation of a model for cancer communication that resulted in the production of a collection of culturally competent videos and television stories known as the Urban Cancer Project. The Project was presented at the 2003 legislative conference of the Congressional Black Caucus as a national model to address health disparities.
Vessel Work continues its quest to outreach to the underserved in a variety of web-based and social media venues. In 2009, it created Barbershop LIVE, an online show based out of Dylan’s Barber Salon in downtown Cleveland. The show which targeted African Americans between the ages of 18 and 49 was streamed live on the Internet for a series of Friday night episodes that reached eight different countries and 37 states within the U.S. The Facebook group for Barbershop LIVE has over 700 members and the chat room hailed participants from Chicago, New York, Detroit, and Philadelphia, and Norway. Vessel Work also created Less Fear Better Health — a daily blog on important health information that receives 6,000 visitors per month.